Cost-first pricing

Set a price from the margin you need.

Start with your costs—not an unsupported market average. Gross margin and markup are different; this calculator shows both.

Include the costs the job actually consumes

Materials and field labor are only the obvious part. Include payroll burden, takedown labor, consumables, fuel, equipment wear, callbacks, selling time, and a defensible share of overhead. A margin calculator cannot rescue an incomplete cost estimate.

Margin is not markup

A 40% margin on $1,400 of cost requires a selling price of $2,333.33. That is a 66.67% markup on cost. Confusing those percentages can leave a meaningful gap.